In the world of fashion, there are those who follow trends, and then there are those who courageously carve their own path, guided by the beating of their hearts.


Mitchell Vincent, a designer originally from Taupō (Ngāti Tūwharetoa) and now based in Hamilton, embodies this spirit wholeheartedly. From the very beginning, he has embraced the self-written whakatuakī, "Whāia tō Ngākau," which translates to "follow your heart."


Established in 2013, Mitchell Vincent Collection is more than just a fashion brand. It is a testament to the power of embracing one's roots, celebrating culture, and crafting timeless pieces that resonate with the heart. Inspired by heritage, the designer infuses his creations with a deep sense of connection to his ancestral land, seamlessly blending tradition and modernity in each garment.


With over 16 years of experience in the retail and fashion industry, you may already recognize the label from our six consecutive years showcasing at New Zealand Fashion Week. Internationally, the Mitchell Vincent Collection has graced runways around the world, from Sydney to Kuala Lumpur, Guangzhou, and Hong Kong. Our designs have also made famous appearances on popular television shows and red carpets, worn by some of our nation's favorite celebrities.


Inspired by the values of Whanaungatanga, Manaakitanga, and Kaitiakitanga, each collection is designed with everyone in mind, united by a shared desire to shape their own destinies.


But Mitchell Vincent Collection is not just about aesthetics; it's about embracing change and pushing boundaries. Our creations are a testament to Mitchell's ability to blend traditional craftsmanship with contemporary design, resulting in garments that are both timeless and innovative. With each collection, he challenges the status quo, redefining what it means to be an Aotearoa designer in the modern world.


To ensure exclusivity, our commitment to you, our valued customers, is to consistently deliver high-quality products infused with heartfelt designs, meticulously crafted in limited quantities.

Mitchell Vincent Collection™ | Est. 2013